05. Face Shapes - Lecture

Face Shapes - Square/Long/Round/Heart

Square Shaped Face

Square Face Shape is a face that has a stronger, more angular jaw line. When applying makeup you want to enhance the natural cheekbone area and draw attention away from the jaw line and temple areas. Start cheek color from the center of the eye and just under the cheekbone area. Sweep and lift color slightly, working out to the hairline.  Do not apply color on the temple area, as this will only make that area look more flat. Avoid applying cheek color along the jaw line or at the temple area as this will look unnatural and will over-emphasize the features.

Long Shaped Face

A Long Face Shape is a face that is narrow or thin through the center, but long vertically. The goal of your application is to have the face appear wider horizontally, to accomplish this you want to draw attention toward the outside of the face as opposed to the center. Start cheek color just before the center of the eye and along the cheekbone area.  Sweep and lift color slightly, bringing color out to the hairline.  Avoid bringing cheek color into the temple area, as this will make the face appear thinner. Avoid using bright, bold shades of blush, as these will over emphasize the fullness of the cheeks. Focus on the lips using good, clear lipstick colors.  This will help draw attention to the center of the face.

Round Shaped Face

A Round Face Shape is a face that is more full, both horizontally and vertically? The goal of your application is to have the face appear more narrow or thin.  Do not draw attention towards the outside of the face as this will make the face appear wider. Start cheek color just before the center of the eye and along the cheekbone area. Sweep and lift color slightly, stopping before you get to the hairline. Avoid using bright, bold shades of blush, this will over-emphasize the fullness of the cheeks. Lips can play an important part in helping to draw attention to the center of the face, which is where you want the focus to be.  Always wear good, clear lipstick color for added emphasis.

Heart Shaped Face

A Heart Shape Face is a face that is fuller through the center, but narrows at the chin. The goal of your application is to enhance the natural cheekbone area and avoid the use of any cheek color on the cheeks, as this will only emphasize the widened face. Start cheek color from the center of the eye and along cheekbone area. Sweep and lift color slightly, stopping before you get out to the hairline, as you do not want to emphasis the width of the face.  Also, do not apply color on the chin. If the chin is very pointed, it is important to keep the chin looking more matte as opposed to shiny in appearance.

Pear Shaped Face

The pear face can also be known as the triangle shaped face. The widest point on the triangle face shape is the jaw line. Triangle face's have narrow forehead compared to any other point on the face. The triangular face needs dark foundation at the temples and to shorten the chin while the lower face needs enlargement using light makeup.

Oval Shaped Face

Oval faces are often considered the perfect shape - your forehead and chin are in proportion to each other. Because of this, you don't need to contour or highlight areas of your face to change the angles as much as other face shapes might. Make the most of your cheekbones by applying matte blush or bronzer in an arch from the hollows of your cheeks up into your browline. The oval face needs shortening at the forehead and chin with dark foundation.