21. Makeup of the 1970's - Lecture

1970's Makeup Hippie, Glam Rock, Disco, Punk

1970's Foundation

In the 1970's, women wanted to look naturally beautiful. Start with a clean face and add a sheer foundation over trouble spots or the entire face.

1970's Blush & Bronzer

Apply a bronzer one shade darker than your skin lightly to your forehead, nose, and cheeks. Rub in a gel blush (coral or peach) on the apples of your cheeks. Disco Cheeks: Saturate a peach or rose-colored blush on the apple of each cheek. The blush should form an oval shape. The blush should look unnatural, and almost clownish on each cheek, rather than blend into the face. Sprinkle glitter on your cheeks, and other areas of your face. Glitter was not uncommon for a night out at the local disco.

1970's Lips

Swipe a clear or pale-colored lip gloss over your lips. Disco Lips: Color your lips with a bright, loud pink or red lipstick. Add lip gloss to create shine. Don't line the lipstick.

1970's Eyes

Apply a thin line of white or blue eyeliner on your upper eyelid just above your lash line. Spread blue (or brown) eyeshadow over your eyelids from the lashes to the crease. Choose brown, black, or even blue mascara. You can also add eyeshadow and eyeliner to your bottom lid in order to provide more definition. Disco Eyes: Apply a bright, shimmering bronze or metallic shadow above the crease of each eye. Follow the shape of each brow until the shadow is applied to the highest point of your arch, then round the shadow out toward the outside of your eye. Blend this shadow with a clean, blending brush.


The hippie subculture was originally a youth movement that arose in the United States during the mid-1960s and spread to other countries around the world. The etymology of the term 'hippie' is from hipster, and was initially used to describe beatniks who had moved into San Francisco's Haight-Ashbury district. The early hippies inherited the counter-cultural values of the Beat Generation, created their own communities, listened to psychedelic rock, embraced the sexual revolution, and some used drugs such as cannabis, LSD, and magic mushrooms to explore altered states of consciousness.

"Glam Rock"

Glam rock (also known as glitter rock) is a style of rock and pop music that developed in the United Kingdom in the early 1970s, which was performed by singers and musicians who wore outrageous clothes, makeup and hairstyles, particularly platform-soled boots and glitter. The flamboyant costumes and visual styles of glam performers were often camp or androgynous, and have been connected with new views of gender roles.


Disco is a genre of dance music. Disco acts charted high during the mid1970s, and the genre's popularity peaked during the late 1970s. Its initial audiences were club-goers from the African American, Latino, gay, and psychedelic communities in New York City and Philadelphia during the late 1960s and early 1970s. Disco also was a reaction against both the domination of rock music and the stigmatization of dance music by the counterculture during this period. Women embraced disco as well, and the music eventually expanded to several other popular groups of the time.